Monday, April 14, 2008

I "hope" to stop hearing this ad

I was listening to satellite radio while driving around this morning, and a commercial came on numerous times for an organization called the Hope Project, or Operation Hope, something like that. There were two spokesmen, John Hope Bryant and Andrew Young. The commercial was for some kind of service for low income people, the exact details of which were unclear. A noble undertaking, I suppose. The line that grabbed me, however, was when Bryant said something like "They're forcing financial responsibility onto the economically irresponsible".

?

Yes, he really said that. He then dropped the bombshell that money is the number one cause of divorce, to which Young replied, "Lawd have mercy", in a camp-meeting style voice.

Whoever "they" are (The Man, perhaps?), it sounds like they're doing the "financially irresponsible" a favor by no longer allowing them to wallow in messes of their own making, waiting expectantly for someone to bail them out. Since the two spokesmen seem to favor people getting their economic houses in order, I'm finding it hard to see what the problem is with expecting citizens to grow up financially and make responsible decisions once they reach adulthood.

Me? I'm just wondering who is footing the apparently expensive bill for the ad, as the spot is aired several times an hour on XM talk radio. Donations to the organization that could otherwise be put to better use actually performing whatever service these two want poor people to be able to access? Perhaps the broadcaster was conned into coughing up free airtime as some sort of public service announcement. Either way, it seems unlikely that the organization's target audience is paying $12.00 a month for satellite radio, unless the real idea is to solicit yet more donations for more ads from people that are better able to contribute to Bryant's organization. Otherwise, they would seemingly be better off advertising their scheme on Rap 95, or Country 102, or some other station that would better reach his desired demographic.

Next up: I'm going to look into the "Food from the 'Hood" salad dressings that are also endlessly advertised on XM. I wonder how many kids have actually received college money from that program?

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